Earn revenue from merge games with video in 2025

For good reason, merge games are currently one of the most popular subgenres of mobile gaming; in 2021, they grew by 19% and brought in hundreds of millions of dollars. This is because gamers will ultimately run out of resources and need help, usually in the form of money or user coins. Another, better option for people who don’t want to spend money is to just watch a rewarded video. Since these gamers are driven by the desire to obtain new items, rewarded videos can also speed up this process and help them avoid the waiting game. 

Offer the ideal 

Merge games frequently restrict a resource, like energy, to keep the game interesting and prevent players from moving too fast. Players can either wait or purchase more energy after their current supply runs out.

A third choice, however, is provided by rewarded videos: see this little video. Finding the right quantity of energy to include in your rewarded movies is crucial; too much energy will encourage players to watch the video, while too little energy will leave them without enough challenges to keep them interested in the game. For instance, the player has been busily producing products in Merge Mayor, but eventually expends too much energy. There are only two ways for the player to refuel. 

Instill a feeling 

Assume that a player is attempting to advance in the game but lacks the necessary items to combine and complete the level. The player only has to view a brief movie to pop a bubble that appears during the game and contains the precise item they need.

I know it should go without saying, but they are running out of time. Rewarded video bubbles have the potential to be a major source of income by fostering this sense of urgency. More bubbles should be placed in the early parts of the game to strategically get players enthusiastic, even if they should be employed throughout. Bubbles ought to just provide a specific item level so as not to interfere with the game economy.

Speed up waiting time

Although it’s crucial that the player doesn’t progress through the game too quickly, this waiting period offers a special chance to make money with a rewarded video. By using a rewarded video ad, you can give the user exactly what they want the ability to continue playing without having to wait. Additionally, the player has the option to receive more resources from the producing item and skip less time.

Because the player is eager to interact with the advertisement, your user experience remains positive, and your advertising gains greater visibility, increasing the revenue from your game. For instance, in Merge Inn, when the generating item runs out, the player has two options to speed up the process: using their gaming resources or using their time.

Limit 

Offering a rewarded video ad for a set period of time is another way to advertise rewarded videos in your game. Your advertisements can appear like bubbles to convey a sense of urgency.

You have more control over location and user experience because these advertisements are not restricted to a particular game page because they show up outside of the game grid. For instance, in Merge Cafe, the rewarded video is linked to the player’s avatar; the advertisement is more understated but still noticeable because of its distinctive mobility.

Grow up shop

Since the player is already looking to purchase additional products, it’s a perfect idea to draw their attention with a rewarded movie while they’re exploring the store. Offering a gift that addresses their particular requirements is the greatest option. In addition to providing players with many ways to progress in the game, this encourages customers to visit the store if they are aware that there are free incentives there.

Users will be exposed to a variety of paid possibilities and may eventually start paying for games, even if they initially visit the game shop simply to get free incentives. A/B test various incentive types to determine which produces the most rewarded video engagement in order to optimize the opportunity.

Refresh market

Perhaps a player checks the shop to obtain a particular item because they want to advance in the game faster. This proves to be useless because the player cannot solve their current problems with any of the options in the shop. In the past, customers would have to wait a long time for these products to update and shuffle on their own.

However, a rewarded movie may present an alternative opportunity: these pop-up advertisements may automatically update the shop products rather than offering a particular item. Although the user bears some risk because there is no certainty of which new things will appear, this is preferable to waiting endlessly for various items to appear in the store.

Investigate 

Lastly, you can use it to optimize earnings and delight users. Although Gatha is typically utilized as a daily bonus activity, you can use them to encourage players at any time during the game. The idea is straightforward: a user can view a rewarded movie, finish a task , and then wait for their free reward. You may actually take advantage of the user’s involvement by giving them an additional offer after their reward has been chosen at random: watch one more rewarded video and instantly double this prize.